Innovation meets knowledge transfer

In today’s fast-paced environment, professionals need to understand and apply complex technologies faster than ever before. Traditional training methods are often no longer sufficient. Companies are looking for formats that not only convey knowledge, but also ensure it is retained and that employees remain motivated. This is exactly where Race & Learn by BRESSNER Technology comes in – an exclusive training concept that combines hands-on technology insights with the thrill of a motorsport experience.

Why learning in a racing environment works

Conventional training sessions often fail because participants may understand the content, but it is not retained in the long term. Race & Learn takes things further: technical knowledge is combined with adrenaline, competition, and team spirit. On the racetrack, participants experience speed and precision – and directly apply this dynamic to topics such as Embedded Systems, Industrial IoT, or Edge AI.

The advantages of this unique learning environment:

• Sustainable knowledge transfer through emotional experiences
• Interactive learning instead of passive lectures
• Strengthened team spirit through shared racing and learning moments
• Direct practical relevance, with technologies presented in real-world contexts

What makes Race & Learn unique

The focus is not solely on the racing itself, but on the powerful combination of speed, precision, and technology. Abstract topics such as Edge Computing, Industrial AI solutions, or Connectivity become tangible and are easier to integrate into daily work environments.

Participants benefit from:

• Hands-on sessions covering cutting-edge IT and industrial topics
• Expert knowledge from BRESSNER Technology with practical application
• An exclusive program that combines knowledge transfer with motivation and memorable experiences

Added value for companies

Race & Learn offers companies the opportunity to redefine professional training: moving away from purely theoretical content toward experience-driven formats that motivate employees, anchor expertise, and strengthen team spirit. Training becomes more than a duty – it transforms into a sustainable investment in the company’s future readiness.

Conclusion

With Race & Learn, BRESSNER Technology demonstrates what modern professional development can look like: dynamic, practical, and truly memorable. The unique combination of racetrack and technology training opens an innovative path for knowledge transfer – turning learning into an experience that inspires and delivers real impact.

👉 Stay up to date:
Get the latest updates on our racetracks, event participation, and upcoming Race & Learn sessions on our LinkedIn company profile.